Björn Borg is on a mission to Mars with its SS16 collection. Showing in Stockholm in August, the audience was transported to an otherworldly, red planet themed catwalk with models on a sports fashion journey to new frontiers.
Led by Björn Borg Head of Design, James Lee, this is the first collection to emerge from the new sports focussed direction of the Swedish based brand. The SS16 Stockholm Fashion Week show, held on August 24th, was an out of this world experience inspired by Mars One – the project to establish a human outpost on Mars by 2027.
The first human settlement on another planet, we’ve all seen the news stories about those applying to be amongst the Mars pioneers. The plan is for four astronauts to lead the way, followed by 100 more inter-planetary nomads who will establish a colony, bringing science fiction to life. The Björn Borg SS16 show paid tribute to the bravery and faith of those volunteering for this ground-breaking space mission into the unknown and to the concept of the ultimate challenge: Training for Mars.
The collection of sports fashion clothing was presented in a landscape of mottled red with searing lights. Fashion ready for another world. Pieces were mixed creatively with male and female models clothed in genderless boots and headgear, protective macs and technical swimwear; shorts, t-shirts and wristbands to give a scientific, futuristic, functional and progressive look. Colours are solid and primary and do not mess around; uniform-like navy, red, white and black. Prepare for an intrepid journey in futuristic sports attire!
More information on the Mars One project can be found at www.mars-one.com
For more information on Björn Borg, please visit www.bjornborg.com
Hashtag: #TrainingForMars
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