E-commerce is a highly competitive sector, and it doesn’t matter what industry you are in; getting your website and products in front of buyers and increasing sales isn’t always as eBay as it might appear it should be. There is a lot that goes into making an ecommerce store successful, and increasing sales is a vital aspect of a successful venture.
Understanding the challenges in the e-commerce sector is crucial. Did you know that 20% of e-commerce businesses fail within the first year, and 50% have ceased trading within 5 years? If you want to avoid becoming part of these statistics, then the following tips for improving sales can be instrumental in driving your success forward.
Recommended Products
What do people see when they arrive on your website? How many products are they exposed to when browsing individual listings? If it’s just the listing only then you’re missing out on sales. Using a content based recommendation system means that when a potential customer looks for products, they are shown recommendations based on search preferences or activity on your website for carefully curated content that is relevant and can facilitate sales.
Influencer Marketing
Influencer marketing, when done correctly, can be a game-changer for your brand. The key is to find an influencer who aligns with your brand and produces the type of content you want to be associated with. By researching their accounts, engagement rates, and previous work, you can determine if they will be a valuable asset to your brand.
Social Media Marketing
Regardless of your personal views on social media, a well-executed social media campaign can significantly elevate your brand. By studying your competitors and high-profile brands, you can learn what works well for them and how you can adapt their strategies to promote your products or services. This can help you engage your audience, increase sales, and boost revenue.
Create A Loyalty Program
A loyalty program is essentially a reward for repeat purchases and brand loyalty. You want to entice people to come back time and time again with the prospect of getting something for free for simply doing what they’re already doing. There are multiple options for you to use when creating your loyalty program. You can offer benefits or freebies with purchases over a certain amount, discounts for ongoing purchases, add points to an account that can be exchanged against future purchases, etc. Find what works best for you and your customers and put something mutually beneficial in place to generate additional and ongoing sales.
Build An Email List
An email list is a great way to help you build sales and loyalty. You can use segmented lists for different purposes and to target different customers. From new sign-up welcome emails to offers relating to previous purchases, new releases, and exclusive sales, your email list can be a great way to bring in sales and help you boost revenue easily. It’s not just as easy as collecting email addresses and sending out generic emails, though, so don’t fall into that trap; use data to help you determine what emails to send out to who and make the most of the information you have.
