words Al Woods
It’s no fun being in a situation where you need to sell anything fast, let alone something as special as a vehicle that is close to your heart. Nevertheless, times being as they are, you sometimes have to make extraordinary moves to keep your head above water. Fortunately, if you happen to own a luxury vehicle, there is no reason why selling fast must immediately mean selling low. This post will explore a few ways in which you can expedite the sales process while still receiving an amount that reflects the market value and what you broadly want to achieve from a sale.
Take It For A Detail
When it comes to selling a car, the bare minimum anyone can perform is to take it for a wash and a clean to get it looking like it has been cared for. However, when asking yourself the question, “What additional steps can I take for selling my Ferrari?” the answer isn’t merely to take it to your local car wash and select the premium option, but to invest in complete detail. Car detailing is similar to a basic car wash, except that it goes much further and is intended to get the vehicle looking like it has just driven off the car lot. Detailing tends to be on the pricier end of the spectrum, but if you genuinely want to shift the car fast without sacrificing too much in terms of the sale price, you need to be prepared to put your hand in your pocket…you will be rewarded for it on the other side of the sale. If you choose this route, make sure you do some research and opt for car detailers with extensive experience in luxury models. They should have the tools and expertise to give you pride and joy, the sort of love it deserves.
Hire A Professional Photographer
When selling an average car, you can usually get away with taking a few photos from your smartphone and nudging up the clarity and saturation settings slightly to make it pop. This simply won’t suffice when selling a luxury car, and doing so will mean that your vehicle remains sitting on your driveway, and even if you get the occasional bite, they are more likely going to be the sort of tire kickers that will try to drive down your asking price relentlessly. Instead, hiring a professional photographer with experience in car photography can help you highlight your car’s unique features and really showcase what’s on offer. They will have gear-like wide-angle lenses to get a photo that gives the buyer the feeling they are sitting in the cockpit of a serious machine, unlike your average Toyota Corolla.
Market It In The Right Places
Depending on the make, model, age, and condition of your car, you probably won’t find the sort of success you’re after by advertising it in your local auto dealership. It is far better to pay for adverts in specialist magazines and websites that cater specifically to those interested in luxury vehicles and have the kind of money on hand to splash out on these things. You can also choose to advertise online using platforms like Google and Facebook, but the same rules apply. Seek out specialist groups and speak with the administrators to see if they will allow you to solicit in their group. As with anything related to advertising and marketing, you need to ensure that you are spending your money in the places your target market hangs out.
Set A Competitive Price
This tip might appear to be slightly odd when discussing luxury, particularly if you’re the kid of a person who believes that if you need to ask for the price, you probably can’t afford it! Nonetheless, even those with plenty of cash lying around and the will to spend heavily on their passions like to think they are getting their money’s worth. So, what does this actually mean in practice? Well, you obviously can’t look at the Kelly Blue Book to see what a second-hand Lamborghini Countach is going for, but you can use the web. Do your own research and search around for models of a similar age and condition to yours and see what the seller is asking for it. This should give you a ballpark figure to work around so that you can be confident you’re getting the right price and that a buyer is more likely to make an offer.
Selling a luxury vehicle is unlike selling a standard car. Aside from the fact that there will be fewer buyers around with the kind of money you’re asking for, it takes a more measured approach and a bit of prior investment to get it ready.
